Automotive ecommerce: truths and myths about purchasing your next vehicle online
Ecommerce in automotive is already happening: the experience of online pure players, especially in the used car segment, proves that there is a demand for it. But can automotive ecommerce be scaled up and become a main distribution channel as in other industries? We’ve asked Boston Consulting Group expert, Karen Lellouche, to share her take on this: from customer expectations to how OEMs and dealers should prepare to master online sales.
Karen Lellouche Tordjman
BCG Mexico City
Take a look into the future of mobility and beyond
Explore dozens of workshops, roundtables and talks available in multiple languages and discover the latest trends and launches around tech innovation in automotive.