The number of digital solutions targeting specific touchpoints in the automotive customer journey is growing but fragmentation exposes both players and customers to the risk of shifting focus from value creation to technology itself. A one-stop shop can be the answer to offer the most value to customers while also supporting the needs of dealers and OEMs. In this session led by BNP Paribas, we explore the benefits of an all-in-one approach through the ‘Mobility One Bank’ case, presenting the collective offers of BNP Paribas’ mobility businesses as an integrated solution providing effective solutions to support new and used cars sales and service revenues.