Automotive ecommerce: truths and myths about purchasing your next vehicle online

Ecommerce in automotive is already happening: the experience of online pure players, especially in the used car segment, proves that there is a demand for it. But can automotive ecommerce be scaled up and become a main distribution channel as in other industries? We’ve asked Boston Consulting Group expert, Karen Lellouche, to share her take on this: from customer expectations to how OEMs and dealers should prepare to master online sales.




BCG Mexico City

Managing Director

The Agenda

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