How to win the GenZ customers in automotive

Knowing who your present and future customers are is an essential part of growing your business. In this session hosted by Marco Santino, Partner at Oliver Wyman, we deep dive into some of the insights of the global research conducted by Oliver Wyman Forum on GenZ. We find out more about who they are and what they value, to get a better understanding of how they can successfully be engaged along the purchase funnel – in the automotive industry and beyond.




Oliver Wyman


The Agenda

Take a look into the future of mobility and beyond

Explore dozens of workshops, roundtables and talks available in multiple languages and discover the latest trends and launches around tech innovation in automotive.