In this roundtable, we discover the benefits of a data-led marketing approach to effectively and coherently engage automotive customers across various channels. Gandor Bronkhorst, editor-in-chief at Automotive & Fleet, invites Fabio Borney, Customer Knowledge, Frameworks and Synergies at Stellantis, and John Lindsey, CEO and Founder at WON, to present practical examples showing of how customised audience intelligence can be the solution to minimise spend waste and maximise value creation and conversion along the purchase funnel.