Selling a car is just not good enough anymore. Demanding customers need more than a good price to be convinced. What do you do to convince the customer to buy your car, and even more important, to remain your customer also after the purchase? We attempt to answer in this roundtable featuring ProMedia Group journalist, Bart Kuijpers, the CEO of Calldrip, Paul de Vries, and the CTO of Nieuwenhuijse Group, Jelle Nijman.